|Swiffer Pink Limited Edition
Procter & Gamble
Don't look now, but your Swiffer is blushing Pink. Yes, the traditionally apple-green sweepers have come out this October in Breast Cancer Awareness Pink. This is the first time Swiffer has created a limited edition Pink sweeper or Starter Kit (sweep, dust, and mop). Procter & Gamble, makers of the popular cleaning tools, is going Pink on many products this year to raise funds for the National Breast Cancer Foundation and the Canadian Breast Cancer Foundation. They also want to encourage early breast cancer detection; a happy coincidence, because some hospitals actually use Swiffer Dusters to clean their mammogram machines.
The pink dusters will be around only during October, and will cost $4.99, just like the regular green dusters. "We know that research and education can help change the lives of many, which is why P&G is contributing a minimum of $50,000 through the sale of our limited edition pink Swiffer Sweeper and Swiffer Duster," said Victoria Maybee, of External Relations, Procter & Gamble.
You'll see many pink-labeled products all this month in grocery stores, big box retailers, almost everywhere except, perhaps, auto parts stores. Some of these pink products raise money for the cause, and some are just pink. My bottom line on this annual tide of pinkness is this: if you like pink, this is your lucky month. Read the product labels, if you're really interested in whether or not your pink purchase actually generates a contribution to breast cancer support, or if it's just pinked up to sell a product. The economy is still pretty tight right now, so choose your purchases carefully - if you were going to buy a duster anyway, why not get a pink one? Procter & Gamble will actually donate funds to two large breast cancer support organizations this year. I'd like to see them keep at least one pink product on the market, generating donations all year. Sure, it wouldn't be a limited edition, but it would serve as a constant reminder that the battle against breast cancer never stops, and that research and support is always needed.
If you want to donate directly to the cause, write a check to a responsible charity - that's something you can do all year long.
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