Lucky Charms is sending 10 percent from the sale of the pink bracelets to the Susan G. Komen Foundation. The jewelry business is owned by Israelis, but the charms on the bracelets are worn by Jews, Christians, and any spiritual people. "It's about carrying protective energy with you everywhere, on a purse or on your wrist, or on your keys or hanging something on the wall," said Oren Lev, one of the four founders. So if you're looking for an extra blessing in the New Year, you might try a pink bracelet, which supports breast cancer research!
Comments
It is good to see that companies such as Lucky Charms USA are doing good deeds with their profit, and help fight breast cancer with good luck charms, I like the concept, I wish there would be more companies like it.